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      <title><![CDATA[Travel Marketing - ]]></title>
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      <pubDate>Mon, 08 Mar 2010 12:15:00 +0100</pubDate>
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      <category><![CDATA[Travel Marketing]]></category>
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         <title><![CDATA[Better PR, Search Results, and Happiness Using Social Media ]]></title>
         <link>http://world-tourism-news.webnode.cz/news/better-pr-search-results-and-happiness-using-social-media-/</link>
         <description><![CDATA[Press kits, news conferences, and media pitches almost seem archaic. News gets picked up by tweets faster than networks can blink, journalists find stories via Google search, and company boardrooms are now doing the social media hustle.
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At the time of this article, Twitter celebrates 10 billion tweets, Facebook is claiming 400 million users, and YouTube is beating out Google in searches. Brand mentions in tweets are showing up in real-time search results on Google, Yahoo, and Bing thanks...<br />
World Tourism News]]></description>
         <pubDate>Mon, 08 Mar 2010 12:15:00 +0100</pubDate>
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         <category>Travel Marketing</category>
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         <title><![CDATA[Can luxury brands make friends?]]></title>
         <link>http://world-tourism-news.webnode.cz/news/can-luxury-brands-make-friends-/</link>
         <description><![CDATA[Most wealthy Internet users in the US are optimistic about the economy going forward, according to Ipsos Mendelsohn, and their online spending has historically been higher than average. 
&#160;
That should make them attractive to retailers, which are increasingly turning to social networks to attract customers. But will affluents be as receptive to social marketing as other Web users?
&#160;
Based on a study from Unity Marketing, the outlook is mixed.&#160;Most affluents use social networking...<br />
World Tourism News]]></description>
         <pubDate>Mon, 08 Mar 2010 12:04:00 +0100</pubDate>
         <guid isPermaLink="true">http://world-tourism-news.webnode.cz/news/can-luxury-brands-make-friends-/</guid>
         <category>Travel Marketing</category>
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         <title><![CDATA[8 tips for optimizing in-house PPC campaigns]]></title>
         <link>http://world-tourism-news.webnode.cz/news/a8-tips-for-optimizing-in-house-ppc-campaigns/</link>
         <description><![CDATA[The decision to bring a pay-per-click campaign in-house can be a daunting one. Many small- to medium-sized companies may not be able to justify the expense of hiring someone to do it. Or maybe an agency just "doesn't get" your company, your customers, and your processes.
&#160;
On the other hand, you may need that expertise and knowledge to make a PPC campaign work and deliver a reasonable ROI, right? That's the situation I faced when I made the decision to bring my company's campaign back...<br />
World Tourism News]]></description>
         <pubDate>Tue, 02 Mar 2010 09:59:00 +0100</pubDate>
         <guid isPermaLink="true">http://world-tourism-news.webnode.cz/news/a8-tips-for-optimizing-in-house-ppc-campaigns/</guid>
         <category>Travel Marketing</category>
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         <title><![CDATA[Expedia says firms spending cautiously]]></title>
         <link>http://world-tourism-news.webnode.cz/news/expedia-says-firms-spending-cautiously/</link>
         <description><![CDATA[Corporate travel demand is up after a painful recession, but companies likely will curb travel expenses and steer employees away from costly first-class accommodations, the chief executive of Expedia Inc (EXPE.O) said on Monday. 
&#160;
"The phones are ringing again, from what the partners tell us," Dara Khosrowshahi said at the Reuters Travel and Leisure Summit. "Again, it is off of a very low base, but we do see some encouraging signs from our hotel partners."
&#160;&#160;
He said that while...<br />
World Tourism News]]></description>
         <pubDate>Tue, 23 Feb 2010 12:00:00 +0100</pubDate>
         <guid isPermaLink="true">http://world-tourism-news.webnode.cz/news/expedia-says-firms-spending-cautiously/</guid>
         <category>Travel Marketing</category>
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      <item>
         <title><![CDATA[Expedia and Hotels.com launch new search tools for disabled travelers]]></title>
         <link>http://world-tourism-news.webnode.cz/news/expedia-and-hotels-com-launch-new-search-tools-for-disabled-travelers/</link>
         <description><![CDATA[Expedia and Hotels.com have launched a unique suite of search tools designed to help disabled travelers find and book accessible accommodations.
&#160;
Travelers in the U.S. can now visit Expedia.com to search for lodgings in the U.S. that offer accommodations including accessibility equipment for the deaf, accessible bathrooms, accessible paths of travel, Braille or raised signage, in-room accessibility, a roll-in shower and more.
&#160;
Once a traveler finds suitable accommodations, they can...<br />
World Tourism News]]></description>
         <pubDate>Wed, 17 Feb 2010 14:18:00 +0100</pubDate>
         <guid isPermaLink="true">http://world-tourism-news.webnode.cz/news/expedia-and-hotels-com-launch-new-search-tools-for-disabled-travelers/</guid>
         <category>Travel Marketing</category>
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      <item>
         <title><![CDATA[The marketing duo behind New York's social media hotel]]></title>
         <link>http://world-tourism-news.webnode.cz/news/the-marketing-duo-behind-new-yorks-social-media-hotel/</link>
         <description><![CDATA[There's a blog. A Facebook fan page. A YouTube Channel. Over 3,000 Twitter followers. A Flickr photostream. And two guys behind all these efforts, both of whom winnowed their way into overseeing online marketing for the property following stints in food and beverage services at the hotel.
&#160;&#160;
Econsultancy&#160;caught up with Adam Wallace, the hotel's new media marketing manager, and his sidekick Brian Simpson, whose official title is still assistant food and beverage director, to find...<br />
World Tourism News]]></description>
         <pubDate>Tue, 16 Feb 2010 13:57:00 +0100</pubDate>
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         <category>Travel Marketing</category>
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         <title><![CDATA[Marketing in a down economy]]></title>
         <link>http://world-tourism-news.webnode.cz/news/marketing-in-a-down-economy/</link>
         <description><![CDATA[What does a down economy do to consumer behavior? Most obviously, it makes people less eager to open up their wallets. According to Janelle James, vice president for global marketing at advertising agency Leo Burnett Worldwide, recent research shows that 80% to 90% of people are willing to trade off or trade down when it comes to shopping. 
&#160;
Moreover, said Chris Kuenne, CEO of independent interactive agency Rosetta, many of those customers might not bounce back with the economy. He...<br />
World Tourism News]]></description>
         <pubDate>Mon, 08 Feb 2010 13:09:00 +0100</pubDate>
         <guid isPermaLink="true">http://world-tourism-news.webnode.cz/news/marketing-in-a-down-economy/</guid>
         <category>Travel Marketing</category>
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         <title><![CDATA[Spains online travel market declines only slightly]]></title>
         <link>http://world-tourism-news.webnode.cz/news/spains-online-travel-market-declines-only-slightly/</link>
         <description><![CDATA[As one of the premier leisure travel destinations in Europe, Spain's economy Suffered from the decline of both inbound and domestic travel amidst the global recession. The overall travel market fell 12% in 2009 according to PhoCusWright's Spanish Online Travel Overview Fifth Edition. 
&#160;
Online travel sales, however, decline by only 1%, Which is somewhat surprising for a market that remains well below the European average for online travel penetration. The decline was driven by supplier Web...<br />
World Tourism News]]></description>
         <pubDate>Mon, 01 Feb 2010 16:12:00 +0100</pubDate>
         <guid isPermaLink="true">http://world-tourism-news.webnode.cz/news/spains-online-travel-market-declines-only-slightly/</guid>
         <category>Travel Marketing</category>
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      <item>
         <title><![CDATA[Southeast Asia Launches New Tourism Campaign ]]></title>
         <link>http://world-tourism-news.webnode.cz/news/southeast-asia-launches-new-tourism-campaign-/</link>
         <description><![CDATA[Ten Southeast Asian countries today launched a new tourism campaign, Southeast Asia: feel the warmth, which features a dynamic new interactive website at SoutheastAsia.org. 
&#160;
Tourists in markets such as the UK, Australia, New Zealand, North America, India and Hong Kong are the primary targets for campaign.
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Southeast Asia: feel the warmth, officially unveiled and supported by government ministers from the Association of Southeast Asian Nations (ASEAN) in Brunei today, will emphasize...<br />
World Tourism News]]></description>
         <pubDate>Mon, 25 Jan 2010 09:37:00 +0100</pubDate>
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         <category>Travel Marketing</category>
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      <item>
         <title><![CDATA[Expedia Affiliate Network, Air China sign deal ]]></title>
         <link>http://world-tourism-news.webnode.cz/news/expedia-affiliate-network-air-china-sign-deal-/</link>
         <description><![CDATA[Air China has signed an exclusive partnership with the Expedia Affiliate Network (EAN).
&#160;
This exclusive deal marks the first time that Air China has worked with a partner to offer global customers accommodation.
&#160;
Through this partnership, customers across 27 markets, including the UAE, Australia, Brazil, Germany, Spain, Sweden, Indonesia, Italy, Korea, Russia, the UK and USA, can now book hotels at the same time as booking flights.
&#160;
Get the full story at: m-Travel.com<br />
World Tourism News]]></description>
         <pubDate>Mon, 04 Jan 2010 13:47:00 +0100</pubDate>
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         <category>Travel Marketing</category>
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